PITCH: Dermatology Experts

Subject Line: Your New Favorite Skincare Product Recommendation

Hi XX,

Neora, a leader in science-based skincare and wellness products, has been empowering its customers for the past 10 years.

As a skincare and dermatology expert, we’d love to send you some products to review and provide your feedback on. If you’re interested in testing out our skincare products detailed below, please reply with your mailing address.

Acne Pads & Cleanser Combo
With Neora’s Acne Pads and Cleanser Combo, you get the perfect skincare pair. For your acne treatment to be effective, you need to start with a clean, fresh face. Our Age IQ® Double-Cleansing Face Wash combines the distinct properties of oil with the fresh feeling of a light foam. The Face Wash removes oil-based impurities and makeup, and then, with the addition of water, transforms into a soft, milky lather for deep-down cleansing. Followed with our powerful, daily-use, multifunctional Acne Treatment Pads –with salicylic acid and the patent-pending breakthrough molecule SIG-1459™ – you can clear up acne blemishes, blackheads and whiteheads, while simultaneously soothing your skin and evening your skin tone.

In addition, I’ve included the list of ingredients below my signature. Please let me know if you’d like to sample any of the products!

Best,
XX

Ingredients
Complexion Clearing Salicylic Acid Acne Treatment Pads
Inactive Ingredient List: Aloe barbadensis leaf juice, bilberry (Vaccinium myrtillus) fruit extract, caprylyl glycol, citric acid, disodium EDTA, disodium tetramethylhexadecenylcysteine formylprolinate*, lauryl glucoside, lemon (Citrus limon) fruit extract, niacinamide, orange (Citrus aurantium dulcis) fruit extract, phenoxyethanol, PPG-5 ceteth-20, sodium hydroxide, sodium lauryl glucose carboxylate, sugar cane (Saccharum officinarum) extract, sugar maple (Acer saccharum) extract, water, witch hazel (Hamamelis virginiana) bark/leaf/twig extract.

Age IQ® Double-Cleansing Face Wash
Water (Aqua), Glycerin, PEG-75, Cocamidopropyl Hydroxysultaine, Disodium Cocoamphodiacetate, Sodium Chloride, Dipropylene Glycol, Sodium Cocoamphoacetate, PEG-20 Glyceryl Isostearate, Acrylates Copolymer, Sea Whip Extract, Raffinose, Betula Platyphylla Japonica Juice, Niacinamide, Salvia Sclarea (Clary) Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Citrus Grandis (Grapefruit) Peel Oil, Caprylyl Glycol, Disodium EDTA, Hexylene Glycol, Butylene Glycol, Citric Acid, PEG-6 Caprylic/Capric Glycerides, Sodium Benzoate, Phenoxyethanol.

How considering emotional intelligence will land you better employees

In the era of COVID-19, many professionals are scouring for a new job to replace the one they lost to the pandemic. With an influx of job candidates, human resources must turn to the increasingly popular scientific process of hiring candidates based on emotional intelligence (EI).

Strong EI is vital to forming teams that work together cohesively as they have a certain kind of professional chemistry that discerns them from the rest of the bunch.

It’s easy for a job candidate to rattle off their software proficiencies and case studies of happy bosses, clients or customers, and, unfortunately, it can sometimes be easy to overload a resume with a long list of skills and capabilities. However, a critical point of advancing one candidate in the interview process is to find out more about their personality and what attributes bring their resume to life.

What will help HR managers finetune their search for their company’s next rockstar employee is investigating candidates’ ability to identify, assess and manage the emotions of oneself, and to positively impact those of others and of groups.

Elements of emotional intelligence

EI accounts for 85-90 percent of the difference between outstanding leaders and their more average peers, and there are four dimensions to emotional intelligence: self-awareness, self-management, social awareness and relationship management. Embracing these nuances of human emotion in the workplace can have pragmatic benefits, such as better collaboration among employees and a happier workplace.

Self-Awareness

Understanding yourself involves knowing your weaknesses, strengths, motivators, values and impact on others. Self-aware employees are self-confident but still show a thirst for constructive criticism. They plan their time properly and manage deadlines proactively.

Self-Management

The ability to control and redirect disruptive impulses, moods and thoughts keep good employees on track. These employees can handle the complexities of life all at once by compartmentalizing when is right and when is wrong to address certain issues, thus keeping their focus on work while at work. They can adapt to changing situations, no matter how difficult, and constantly push to better themselves.

Social Awareness

Employees with high social awareness show empathy, organizational awareness and value service at the workplace. This is important when tasked with making critical decisions and working while being sensitive to cross-cultural differences. For example, this type of employee would understand what tasks his or her boss perceives as more important than others.

Relationship Management

The foundation of relationship management consists of cooperation and teamwork. Employees with strong relationship management skills can handle emotions in relationships well and accurately read social situations, interacting smoothly. These skills can be used to persuade, lead, negotiate and settle disputes. Basically, strong relationship management means a good team player that works well with others.

What emotional intelligence means for hiring managers

The competitive job market allows employers to more carefully analyze job candidates for certain intrinsic qualities that will enhance the company’s profitability. Technical skills and responsibility are necessary for any employee to possess, but when it boils down to which job candidate is more likely to deserve a promotion in the future, interpersonal skills are the most distinguishable traits.

In fact, 71 percent of employers say they value emotional intelligence over IQ, according to a CareerBuilder survey, for the following reasons:

  • Employees [with high EI] are more likely to stay calm under pressure
  • Employees know how to resolve conflict effectively
  • Employees are empathetic to their team members and react accordingly
  • Employees lead by example
  • Employees tend to make more thoughtful business decisions

What makes a leader better than the average employee

Two job candidates may seem identical on paper, but work does not simply get done just through email. Successful work involves building and nurturing relationships, strong listening skills and interacting with others. This is why it’s important to consider job candidates’ emotional intelligence during the interview process. Leaders may not sound better on paper. The average, however, do.

Emotional intelligence differentiates the most successful employees and leaders from the average. When every employee is just about as smart as one another, those with these abilities win the competitive edge. If you want to hire an employee that will be worthy of a promotion and develop into a leader, you must start considering interviewing for emotional intelligence.

PITCH: Community Partner Outreach Template

Subject Line: Exclusive Hard Hat Tour: Dallas’ Newest Co-Warehousing Space for Entrepreneurs

Hi X,

Saltbox, a new co-warehousing space for physical goods startups and entrepreneurs, will celebrate its Dallas location’s grand opening on March 1, and we’d love to invite you and your team to view the space first!

Dallas’ 66,000 square-foot facility includes 100 private co-warehousing suites and 15 office spaces, in addition to an array of modern workplace amenities and conveniences.

Saltbox offers flexible, purpose-built spaces for entrepreneurs with physical goods. From logistics enablement and secure inventory storage, to photography studios and conference rooms – Saltbox offers the perfect blend of infrastructure and creative space all under one roof. It’s the new go-to home for your startup or small business.

On behalf of Saltbox, we would like to extend an invitation to you and your team for a sneak peek facility tour the week of February 22.

If you’re interested, please let me know what day and time works best for a 30-minute tour. Don’t hesitate to reach out with any questions.

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Campaign Plan: StreamSum

StreamSum is a start-up technology brand in the live stream analytics industry. As Account Co-Supervisor at Boulevard Consulting, I helped lead the agency’s communications campaign for StreamSum from August-December 2020.

As Account Co-Supervisor, I was in charge of client communication and internal communication with Boulevard Consulting, a student-run Public Relations Agency at Southern Methodist University.

For all assets of this campaign, including the campaign plan and campaign presentation, please view the below files.