Instagram Reels might take some getting used to, but they are worth it, allowing users to grow their brand and market themselves globally in a new and entertaining way. Facebook introduced Reels to Instagram last August, however the tool still feels like uncharted territory to many.
What are Instagram Reels?
In simple terms, Reels is Instagram’s tool for creating, sharing and discovering short, entertaining videos. These 15-second videos are designed to be easily shareable. Users can add music clips, audio files and other effects, similar to those we’re used to in Instagram Stories and other social platforms.
They can be shared with followers in feed and, with a public account, can become available to the wider Instagram community through the new space in Explore.
Instagram is constantly finding ways to compete and add new components to its platform. Reels allow the standard Instagram influencer to become a more developed, well-known content creator. Or, in the world of public relations, Reels allow brands to showcase their personalities and identities in fun and intriguing ways.
Once a Reel is shared on the Explore page, it is capable of becoming a global sensation. Other users can search for Reels based on hashtags, songs or audio used. Once a Reel gains a “Featured” label, it becomes more visible in Explore. Featured Reels are a selection of public reels chosen by Instagram for users to discover original content relevant to their interests.
Using Instagram Reels to grow your brand
Social media has become a great playmaker in how brands share their products, services and identity with the world. Just by scrolling through the Explore page, consumers may find their new favorite brand they’ll purchase a product or find inspiration from. Reels can be seen by anybody, whether or not the user has already expressed interest in the product you’re selling, the services you’re offering or the story you’re telling.
Reels should be treated as a tool for sharing entertaining snippets of brand culture. They have the ability to show a more human side of your brand, allowing you to form more genuine relationships with consumers. These short videos with filters, stickers, effects, music and audio that communicate what is often hidden on your Instagram profile page.
Instagram Reels vs. Stories
Reels are more long-lasting, finding their home on your profile and the Explore page, while stories go away after 24 hours but can be saved to Highlights on your profile for later viewing by visitors to your profile page.
Stories focus on the social aspect of Instagram we’ve come to know and love, while Reels focus on entertainment. Instagram is constantly elevating its platform to be a space for users to be social, share their lives, discover new content and, with Reels, be a source for entertainment.
Stories also focus on current followers, but Reels focus on discovering new followers. With that in mind, brands can share relevant information regarding their products, services and identity by sharing Reels that are engaging and entertaining. Give a glimpse into your brand that can instantly captivate viewers and encourage them to follow and interact with your profile.
Reels are created with entertaining a global audience in mind. To grow your brand’s audience, share Reels that are interactive and invite users to engage with the content being shared. Stories are great for big announcements for those already familiar with your brand, but Reels allow users to discover new brands they were missing.
Reels with good content can potentially assist in taking your brand from a local favorite to a global sensation is good content shared through Reels. Remember, consistency is key.
For brands already posting on Instagram and sharing Stories, consistency becomes very important, helping your audience keep a firm grasp on your brand’s identity and purpose. While Stories and Reels should be used in different circumstances, all content should maintain a high level of consistency.